Archway

Competing directly against legacy platforms like Wise and PayPal, Archway.Finance needed to elevate its brand presence as a secure Circle Alliance Member fintech, Maksim built an automated Search-Growth System

Via mapping search intent across high-volume international contractor corridors, the framework established immediate topical authority, targeted underserved cross-border payment queries, and turned organic search into a high-ROI user pipeline.

Maksim was responsible for the Organic Growth Strategy and actively participated in various aspects of competitive research, including:

• Off/On-Page Analysis
• Internal Linkbuilding
• Keyword Clustering
• Content Creation
• KPI Optimization
• GEO & AEO
• Localization

Archway was competing in the crowded Global Financial Services category without enough search authority to capture meaningful demand.

From March to September 2024, the website generated only:
~ 996 organic clicks
~ 26,400 impressions
~ 27.2 average position

The challenge was to uncover underserved demand, build topical and technical authority, and turn organic search into a scalable acquisition channel.

Developed a comprehensive search growth system that seamlessly integrated market opportunity, topical authority, technical optimization, search intent, and AI discovery into a unified process.

Each stage was meticulously designed to transform search demand into scalable acquisition, while performance data continuously guided the prioritization of subsequent actions.